An effective open house is a valuable tool to increase the price of your home. To impress the potential buyers, you have to do something to increase the effectiveness and stand out amongst the other open houses. Here are some ways to make your open house effective:

Publicity in social media

Social media is the cheapest and most effective way to promote your open house to multiple people at once. You can upload a furnished video onto YouTube, share your open house on Facebook, or post about it on Instagram. Either way, you’ll reach a lot of people who will either be interested in attending or would know someone who would be.

Neighborhood interaction

Surprisingly, neighborhood interaction can increase the value of your open house for the potential buyers. Get a buzz going with your neighbors so they can help you out with viral marketing in the neighborhood. It’s also a good idea to invite neighbors to the open house so they can make it seem more crowded and more in-demand. Psychology sells!

Make a Custom Poster.

Obviously, you know the best attractive features of your open house. Whenever you are advertising your open house, make sure to list the features you think would have the biggest impact on the buyers you’re trying to target.